Translating Great Strategy to Results-oriented Marketing Materials
With my private sector background, I have been stewarding, creating, and editing marketing communications materials my entire career. I often work with a non-profit's existing resources or will tap into my own network of writers and art directors to develop outstanding communications. In this instance, I worked with Children of Shelters and DDB Worldwide (pro bono) to develop an outdoor campaign to raise awareness of the organization. By choosing to raise awareness of homelessness as a children's issue (most people think of the homeless population as single men and women), we knew the impact would motivate people to act- and to give. This outdoor campaign generated a significant increase in donations to COS as well as press coverage by the SF Chronicle and KTVU.