Giving a Stronger Sense of Purpose to Brand Identity

Using the Brand Promise process, I worked with several colleagues on a visual identity overhaul for United Religions Initiative, an ecumenical nonprofit that “is a collective force for understanding and positive change.” Yet, their materials did not reflect this progressive and global interfaith organization. We worked to develop new identity pieces that are now being incorporated into annual reports, e-mail blasts, newsletters and, just recently, URI’s website.

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